Marketing Automation
The Benefits of Marketing Automation can be a convergence element of the company's financial and marketing needs. Marketing automation, in fact, is one of the essential investments to optimize marketing activities, improve the overall income statement, ROI and CLV . Thanks to marketing automation, the meeting point of the marketing and finance functions translates into a shared strategy to increase the value of the customer life cycle and optimize the investments made, as well as the productivity of internal resources.
So it’s not just about optimizing short-term investments, but also increasing the value colombia cell phone number list of the company’s assets over time. But let’s take it in order. What are the benefits of marketing automation?
Resource savings and scalability
This benefit is the one that is usually motivated first. The main result of an investment in automation, regardless of the industrial sector, is to “unload” human resources from repetitive and manual tasks, thus significantly reducing the number of working hours dedicated to a given activity. For this author, the benefit lies not so much in net savings, but in scalability, understood as the ability to manage multiple campaigns with highly personalized content at the same time. Marketing automation allows for greater efficiency at reduced fixed costs, since the variations and complexity of each individual case are managed “natively”. The resources freed up by unnecessary manual efforts should be allocated to more strategic activities aimed at data analysis, greater creativity and overall business growth.