Marketing automation has expanded the possibilities of creating personalized experiences outside of proprietary platforms for two reasons: it thinks about many data sources and autonomously chooses the right content for each type of target. By creating segments of users with similar behaviors, thanks to artificial intelligence, it offers each of them a product that is in line with their needs.
So let’s look at 5 new opportunities that are opening up thanks to this innovation:
1. Export “advanced” audiences: from list to segments
With marketing automation , we no longer talk about lists but about segments , that austria cell phone number list is, groupings, even composed of complex filters of different nature, of similar users. Audiences can be created from affinities already found on the website or in terms of purchasing behavior and, only at a later stage, cross them with Facebook. This allows you to create groups for much more refined ads and thus also enrich your Lookalike campaigns.
2. Tailor content to the segment it belongs to
The artificial intelligence of the marketing automation platform can extend to all channels: personalization goes beyond the website and lands on all formats available for Facebook. It is no longer necessary to limit ourselves to imagining what might appeal to a certain audience: the technology will help us identify the content that will be most likely to interest the user segment. Marketing will then be able to analyze the resulting information, thinking about how to make the strategy even more effective.