Digital strategies
Marketing personalization is perhaps one of the most important concerns that marketing faces at the moment. In an increasingly complex competitive environment, in which the war for consumer attention is increasingly complex, success often depends on the ability to offer unique and engaging experiences that bring real added value to our target.
Just think about how personalization plays a central role in the success of companies like ecuador cell phone number list Amazon or Netflix to understand how it is a key element to complete your marketing strategy and win the game against the competition.
But does personalized marketing improve my results?
Personalization of experience has become ubiquitous and has featured in some of the most successful marketing campaigns in recent years.
Personalization of the customer experience
Many will have asked themselves: are these operations useful? Do they bring concrete results?
The answer is certainly positive and is made clear by the following graph, taken from research conducted by Venture Beat .