Beware of the Coupons Trap
Posted: Mon Dec 23, 2024 5:08 am
The more options you offer your customers the more choice and more perceived control they have over the shipping cost and time. AliExpress went a step further and is giving customers the option to choose a shipping option based on the cost and number of shipping days but also based on the shipping company and whether tracking information is available. Customers have many options to choose from and are able to optimize their choice based on their preferences and needs.
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Objective: prevent a decline in motivation
When it comes to spending money, custom cell phone number leads ers can be fearful, hesitant and tend to be in constant search of reasons to delay making transactions. Usability tests show that having a coupon code field on the checkout process could actually increase shopping cart abandonment. When a visitor spots the coupon or discount field in the checkout process, they might not always remember the code they’ve received via an email or a popup. In such cases, the customer often tries to look for it again, and once they wander off into cyberspace odds are they are going to get distracted and not return. Alternatively, if they haven’t been offered a code, it is possible they decide to wait until they are offered one, as they fear of missing out. This issue, cited by 8% of abandoners as their reasoning for abandonment, is particularly predominant when the coupon search bar is near the checkout and is noticeable, enhancing the idea that if they do not have any discount they are paying too much.
aliexpress-3
Objective: prevent a decline in motivation
When it comes to spending money, custom cell phone number leads ers can be fearful, hesitant and tend to be in constant search of reasons to delay making transactions. Usability tests show that having a coupon code field on the checkout process could actually increase shopping cart abandonment. When a visitor spots the coupon or discount field in the checkout process, they might not always remember the code they’ve received via an email or a popup. In such cases, the customer often tries to look for it again, and once they wander off into cyberspace odds are they are going to get distracted and not return. Alternatively, if they haven’t been offered a code, it is possible they decide to wait until they are offered one, as they fear of missing out. This issue, cited by 8% of abandoners as their reasoning for abandonment, is particularly predominant when the coupon search bar is near the checkout and is noticeable, enhancing the idea that if they do not have any discount they are paying too much.