Don't limit yourself to just your main keywords. Long-tail keywords (queries with three or more words) have less competition and can attract a more targeted audience. For example, instead of "buy shoes," try "where to buy women's athletic shoes."
3.2 Writing quality ad texts
3.2.1 Attractive Headlines
Create catchy and compelling cmo email lists headlines that include keywords. For example, if you sell shoes, your headline could be “Shop for up to 30% off athletic shoes!”
3.2.2 Clear and informative descriptions
Ad descriptions should clearly convey the essence of your offer. Make sure they answer potential questions from users and include a call to action.
3.3 Optimizing Landing Pages
3.3.1 Matching the landing page to the ad
Make sure the content on your landing page matches your ad copy and keywords. When someone clicks on your ad, they should find exactly what they expect.
3.3.2 Convenience and functionality
Your landing page should be easy to navigate and load quickly. Good design and clear user experience directly impact engagement and conversion rates.
3.4 Audience segmentation
Divide your audience into groups based on interests, behavior, or other criteria. This will allow you to create more personalized ads. For example, you can use different ads for men and women, or for different age groups.
3.5 A/B testing