These include old news or press releases, articles that stand no email lists uk chance of converting readers into buyers, expired product reviews or listicles, etc. Update the content If it looks like a page that is ranked for something with transactional potential, think about whether you should update that content to align it better to those keywords as well as relevant contextual CTAs. Maybe there’s a new video you created after writing that article, so now you can add it there.

competitors to see where they might be better. You can use IMN’s Side-by-Side Tool to see the content of pages that gained rankings that you lost. The tool will compare various important on-page elements like titles, subheadings, keyword usage, etc. This will give you lots of clues about what needs to be expanded, added to, and improved. SE