Table of Contents
What is Semantic SEO, a definition
Hummingbird algorithm, what changes?
How to optimize for semantic SEO?
Keyword Research
Structured Data Definition
Content Creation
The True Meaning of Semantic SEO
What is Semantic SEO, a definition
With this term – often known as semantic SEO – we mean the work of creating content based on search intent and not on the single keyword. The evolution of this concept goes hand in hand with that of search engines: in the past, Google was tied to the use of keywords in the text .

Today, the process that leads to positioning on Google allows us to go beyond the form to look at the substance, the ability of the content – not just the text – to satisfy the search intent .
Learn more: How Google Search Works
Hummingbird algorithm, what changes?
When talking about semantic SEO and Google, we must necessarily mention the Hummingbird algorithm update , a decisive step that allowed the search engine to change its tune.