“What good is it to own a drill when all we need to do is drill holes in the wall to hang a picture? It is the access to the service provided by a product that is important , rather than the product itself. Understanding this shift in mindset lays the foundation for practically making the transition from our linear to our circular economy.” (Source: Ellen MacArthur Foundation ).
Circular solutions offer new ways to creatively engage customers. New business netherlands whatsapp resource models, such as rentals or leasing contracts , establish long-term relationships , as they multiply the number of touchpoints over the life of a product. These business models offer companies an extraordinary opportunity : the possibility of acquiring unique information on recurring usage and consumption practices that in turn can be used to optimize the processes of organizations , in a virtuous circle that progressively enhances products , improves services and increases customer satisfaction .
Responsible provision of resources is at the heart of a conscious rental business, which enables a more efficient use of equipment, and reduces the demand for non-renewable resources, in line with the strategic thinking of the circular economy .
The circular economy rental promotes a type of sustainability -focused approach that aims to strengthen the long-term focus on responsible use of products by customers and on innovative modes of transport, logistics and procurement . It is also a theme of corporate ethics that is reflected in initiatives for the protection of health and safety at work, in the reduction of environmental impact and in taking an active role in the communities in which the organization operates.
Rental facilitates the transition to a circular economy
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