2. Communicating unclearly

[nurmohammadkhan]

The “customers” that healthcare marketing targets are potential patients who come from a variety of backgrounds, but they all share a common trait: they want to be treated like people . What’s more, due to the exceptional conditions in which they find themselves, they have very high expectations, supported and justified by ethical, moral, and legal reasons.

In order to ensure that patients perceive themselves as interlocutors algeria whatsapp resource capable of making their voices heard, it is first necessary to analyze the way in which those who speak directly to them speak. To simplify without trivializing otherwise very complex messages, it is necessary to avoid using technical terms and specialist jargon , limit oneself to informing without training and ignore feedback .

Using non-patient-friendly terms (technical terms and jargon): Documents full of acronyms and medical terms used too casually, often without explanation, do nothing but confuse and frustrate the potential patient. Ultimately, the key is to ensure that external communication is correct, complete, perhaps pleasant and above all understandable.
Informing without training: even in the case of healthcare marketing, high-quality, relevant content can help an organization position itself as a leader (plus: well-written, unique content can drive SEO traffic). This is why not having a blog is undoubtedly a wasted opportunity. A blog is a brand's distinctive voice , which allows you to engage users and gain authority and credibility (especially if the articles answer recurring or unspecified questions). Among the most used content to engage and inform, even in the healthcare sector, are videos. The best performing ones are those that know how to exploit the potential of data: Doxee Pvideo® , for example, are personalized , engaging and interactive . Thanks to interactive functions and integrated analytics , they help you get to know patients and support them along their journey , offering a multi -channel experience .