While any website can have a banner ad embedded on its pagest

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What are Banner Ads? So What is Banner Blindness? What Can You Do to Avoid Banner Blindness? Is It Safer to Stop Investing in Banner Ad Campaigns? Wrap Up: Banner Blindness may be a Roadblock to your Goals What are Banner Ads? Before we can start to understand what banner blindness means, we first need to comprehend what a banner ad is. The first distinction to make is that a banner ad is not a pop-up.


Pop-ups are ads that have a clickable “x” to remove the ad from your screen and are uganda telegram number list usually blocked by an ad-blocking plug-in on your browser. Banner ads are ads that are embedded by an ad server into a website and are displayed at the top, center, or bottom of a web page. Banner ads are sometimes referred to as “digital billboards” as they are typically static ads meant to attract enough attention in a reader for them to click off the website to the site of the advertiser.


They are most commonly found on news sites or aggregation sites. These ads are different from sidebar ads, as a banner is meant to attract attention before the reader scrolls down the page. This type of banner can also be included on a page by the brand itself to promote some product, event or rich material.