if You’re Already Tracking Your Email Metrics Over Time, You Can Identify Trends That Might Help You Improve Your Current Data. Export the Data to a Spreadsheet. You Can Also Create Charts to Help You See Them More Clearly. It All Depends on How You Best Handle the Data. Step : Identify Good or Bad Email Outliers Every Email You Send Will Have a Different Open Rate. What You’re Looking for Are the Outliers.
That's Impressive. But Why is It So bolivia mobile phone number list Successful? Check the Subject Line, Offer, Power Words , and Other Features That Might Help You Replicate Its Success. Likewise, if Only of Your Subscribers Open One of Your Emails, Find Out Why It Failed. Compare It to “good” Emails So You Don’t Make Similar Mistakes in the Future. Step : Check for Patterns That Can Be Used for Future Activities Patterns Are Extremely Useful.
for Example, Maybe Your Email Open Rates Spike During the Holiday Season. If You’re Running an E-commerce Email Marketing Campaign, These Increased Numbers Could Be Related to Seasonality. Step Set Future Activity Goals Benchmarks May Be Useful Only for Knowledge Gain, but Don't Get Too Obsessed With Them. Instead, Review Your Data and Set Reasonable Goals for Your Next Campaign. Improving That Metric by Just a Few Percentage Points is a Great Goal. What is a Good Email Open Rate? One That Helps You Increase Conversions and Revenue.