How to measure the effectiveness of your content in HubSpot

[jrineakter]

You know your words are valuable, but can you prove it to others? In this article, learn how to use HubSpot to measure the effectiveness of your content.

Imagine a tunnel, through which a content writer crawls through a swamp of crocodiles, nails scratching, snagging, against old bricks as he gropes blindly for any sign that his copy is working. Some evidence. Anything to show the value he brings, the role he plays… That was me, about five years ago.

OK, I’m being a little dramatic, but I hope you get the idea. Before HubSpot, proving the value of the content I offered was much harder, and I’m not alone.

Sure, there were solutions. Integrations we set up between the different platforms our clients used. Manual tracking in Google Analytics . Anecdotal evidence that things were better because of the articles we wrote. But overall, it was grasping at straws, or so it seemed, which is the same thing.

Why was it so hard to see the canada telegram mobile phone number list results of my efforts? What does HubSpot offer to solve those challenges? And how can your team use it to move from darkness to light, where everyone can see how effective your content is?

01. Why you struggle to demonstrate the impact of your content
Even the most basic CMS platforms show you how your content is doing. But more often than not, “effectiveness” means something decidedly more marketable to the people who have given you their budget.

For them, efficiency means profit. ROI. The bottom line. That's not clicks or leads. And to have visibility into those things, you need integrated systems.

Your marketing platform needs to be connected to your sales platform. And both need to be connected to your CRM. Without that, the responsibility falls on each department and you’re just reporting on your own goals without any idea of ​​how they affect others.

02. How HubSpot reveals the value of your content
I still remember the first time I saw a HubSpot dashboard and marveled at the data it showed me. It was like a flashlight cutting through all that social darkness, banishing the uncertainty that clung to my content like shadows.

All of HubSpot's platforms are integrated . When you use them together, they become a single system through which you can manage and grow every aspect of your business.

What this means is that when someone views your article, it's logged in your CRM under their contact entry. When they download your ebook, it's logged as well. When they progress to sales, when they convert to an ongoing deal, when that deal closes and the call goes out that you've made a new sale or closed a new customer, it's all there in the customer's timeline: the article they found you through, the ebook you sold them.