Referrals remain one of the highest-quality lead sources. Well-designed referral programs incentivize customers and partners to share leads, while networking at events (virtual or in-person) builds relationships that generate opportunities.
Leveraging Intent Data and Lead Scoring
Intent data reveals prospects actively researching shop or showing interest in solutions like yours. By tracking website visits, content downloads, and search queries, marketers can identify “ready-to-buy” leads and prioritize outreach.
Lead Scoring Models
Lead scoring assigns points based on demographic and behavioral criteria, helping sales teams focus on the most promising prospects. For example, visiting pricing pages or attending webinars might increase a lead’s score, signaling higher readiness to buy. This approach improves sales efficiency and conversion rates.
Referral and Networking Programs
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