Lead Scoring and Segmentation

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Lead Qualification: Prioritizing High-Value Leads
Not all leads are equally valuable. Lead qualification helps identify prospects most likely to convert.

Assign scores based on:

Demographics (job title, company size)

Behavior (website visits, content downloads)

Engagement (email opens, webinar attendance)

Segment leads into Marketing shop Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) to streamline follow-up.

Lead Nurturing: Building Relationships Over Time
Lead nurturing involves sending targeted content and communication to move leads closer to purchase.

Nurturing Strategies
Automated email sequences personalized by behavior.

Retargeting ads to remind and engage.

Educational content addressing objections and questions.

Personalized outreach from sales reps for SQLs.

Effective nurturing shortens sales cycles and increases conversion rates.