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For example, let’s say your system records a customer repeatedly purchasing the same beauty product. Data you can leverage in this case, you can use this information to create a custom discount campaign that targeted products. Taking a data-driven approach to your marketing efforts is key to driving more conversions and better results. Using systems to automate and streamline the collection of these insights gives your team more time to analyze results and develop marketing strategies that speak directly to your loyal customers.

Understand what type what types of data can you leverage from phone number library your system? If your physical store has a modern electronic system, there are many ways to use your checkout software to leverage insights. Here are a few ways to gain insights from it to create better, more effective marketing campaigns. Products sold include product name first, you need to understand what types of analytics your system will provide you, including: sales transactions details of each transaction, including items purchased, quantity, price, discounts applied, and total amount paid product information the date stamp indicates each information about the products sold includes product name, (stock keeping unit), description, category and price.

Customer information. Customer data includes name, contact information, loyalty program or membership details. Payment details. Information about the payment method used, such as cash, credit card, debit card, mobile payment or gift card. Explore nine leveraging methods timestamps. Time and date stamps indicate when each transaction occurred, providing insight into sales patterns and peak times. Inventory levels. Real-time inventory levels based on the products you sell across all sales channels.