Last April, PRO Marketing DAY was held, a Digital Marketing event organized by AulaCM and focused on a practical point of view, with real cases and advice applicable to any type of online project. Isra García, an expert in Online Marketing, was in charge of closing the event with a presentation that left no one indifferent.
He talked to us about marketing in general, and encouraged us not to follow established trends to escape the crowd. He told us that we had to get out of our comfort zone and try to be different from everyone else.
Video with the main ideas of the presentation
If you missed Isra García 's presentation at PRO Marketing DAY , here is a summary of the most important ideas. The full video is only accessible to event attendees, so don't hesitate to come to the next PRO Marketing DAY to be held in April 2018.
7-34What is Marketing? A shocking vision from Isra García
Isra García began his presentation at PRO Marketing DAY by defining the concept of marketing from a very different perspective than we are used to hearing. It is worth reading his perception as he told it to us:
«It's marketing when you deliver your product or service incomplete. It's marketing armenia telegram lead you're late. It's marketing every time you say you're going to deliver something and you don't. It's also marketing when there's a clash between people, between cultures, between technologies, between people trying different things, between people trying creative things that barely have the resources.
Marketing goes far beyond hype and social media (…), as it is something capable of generating an impact on audiences, consumers, people and communities.
In reality, marketing is what happens when something happens that you had no control over, and it is also what happens outside your area of influence where you do not have control over the interaction with your client.
isra garcia promarketingday presentation
«Marketing is the power to generate a positive impact on people and organizations. It is what happens when something happens that you had no control over and outside of your area of influence where you do not have control over the interaction with your audience.
It's not marketing when everything is going well in a company and customers don't complain about any problems they may have had. It's marketing when a problem arises and you don't try to solve it, and it's also marketing when a person has a complaint that you let slide until the customer stops insisting.
For Isra García, what really matters is what happens outside that environment and, despite that, marketing professionals spend almost all their time doing the same thing they have always done. And that, as he told us, is not Marketing.
8-22The essential ingredients for good marketing
In addition to defining what marketing is, Isra García gave us the keys necessary to be able to carry out good marketing:
1. Promote communication and dialogue between people
Isra García stressed that we need to go back to what really works, which is connection and communication between people .