This time, communication becomes more formal

[rakibhasan]

The language used, in this case, is much more technical and professional because it is addressed directly to industry specialists. All the company's expertise in the sector, the advantages and efficiency of the services offered must emerge. The contents will therefore be more aimed at showing the competence and reliability of the supplier. For this type of e-commerce, it is advisable to propose case studies and reports .

3 – Consumer to Consumer (C2C) e-commerce
Consumer to Consumer e-commerce is bulk phone numbers represented by platforms where users (and therefore not companies) interact and sell products to other users. The best-known examples are online marketplaces , such as Ebay, Vinted, Subito, but there are many portals of this type.

Here, communication must encourage trust among members . It is advisable to focus on the reliability of the platform and use reviews and systems to evaluate whether the experience on the portal has been positive or not, also called rating systems . We can therefore allow ourselves a more informal style of dialogue , based on trust and honesty .

4 – Consumer to Business (C2B) e-commerce
This time it is consumers (consumers) who offer services to companies (businesses) . This is the rarest format to find, but we can try to think of all the websites where users provide reviews, multimedia content or advice. We can therefore say that it is practically the opposite of the B2C model. Other examples are online shops of images, photographs and digital elements.