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marketing-personalization-pwc-research-1
By analyzing the answers to this question, we can see how customer loyalty and acquiring new target consumers, through more effective campaigns, are the main objectives of personalization.

In fact, 79% of respondents believe that personalization is an ...

The relationship between consumer and seller has certainly changed over time and much of this change has occurred due to the endless amount of information a consumer can collect online during the initial phase of their purchasing process.

To sum up: if in the past the "information power" was ...

Digital strategies

Here we are at the third and final part of our series of articles dedicated to online pharmacies.

We close this mini-series by discussing a key element of the user experience that characterizes many e-commerce sites, particularly those of pharmacies and parapharmacies: sales ...

Digital strategies

In fashion e-commerce, for over a year now, there has been discussion about the role that artificial intelligence will play in the entire industry. One of the most read articles in 2016 published by Business of Fashion highlighted a scenario of convergence between smart ...

Marketing Automation

The Benefits of Marketing Automation can be a convergence element of the company's financial and marketing needs. Marketing automation, in fact, is one of the essential investments to optimize marketing activities, improve the overall income statement, ROI and CLV . Thanks to ...

Marketing automation has expanded the possibilities of creating personalized experiences outside of proprietary platforms for two reasons: it thinks about many data sources and autonomously chooses the right content for each type of target. By creating segments of users with similar behaviors ...

Once this data has been collected, it is essential to be able to analyze it and extract actionable information that allows us to improve our results . In fact, this data can be used both by trade marketing, in order to develop increasingly effective consumer engagement actions, and by strategic ...

Digital strategies

Marketing personalization is perhaps one of the most important concerns that marketing faces at the moment. In an increasingly complex competitive environment, in which the war for consumer attention is increasingly complex, success often depends on the ability to offer unique ...

E-commerce strategies
CLV : what is it?
Customer lifetime value or CLV is a typical metric in e-commerce and all companies that base their analysis on purchasing behavior. It is a measurement method intended to understand the value that a customer will generate over time, making an assumption based ...

A customer who enters a store with the aim of buying a product but does not yet have a clear idea of ​​which one to choose will certainly ask for help from a salesperson, who will be able to transform a certain need into a purchase. A salesperson who cannot provide details about a product or who ...